Why Video Interview Software Integration is Essential for Remote Hiring Strategy

Today, skilled individuals are everywhere. This has opened the doors to a diverse and qualified workforce. However, recruiting these remote candidates while maintaining a streamlined hiring process presents a significant challenge for recruiters.

Juggling applications, scheduling interviews, and ensuring a consistent candidate experience is time-consuming and inefficient. Fortunately, Applicant Tracking Systems (ATS) has helped with some of the inefficiencies. But even the most robust ATS can struggle with incorporating and handling remote interviewing. This is where video interviewing software integration becomes a game-changer. Recruiters can unlock a world of streamlined efficiency and insightful candidate evaluation by seamlessly integrating video interviews with your existing hiring workflow.

This article explores the challenges of remote hiring that vanish with integration, dives into the benefits of one-way and live video interviews, and ultimately guides you on building a harmonious virtual hiring experience that attracts top talent, all within your established ATS workflow. 

Why Integrate Your ATS with Video Interviewing Software?

Here are the challenges that threaten to sink your entire hiring process:

• Limited Candidate Insights: Resumes often reveal little about a candidate’s personality, communication skills, or cultural fit that needs to be seen in action.

• Scheduling Challenges: Coordinating interview times across time zones and busy schedules builds frustration for both recruiters and candidates are inevitable. 

• Inconsistent Interview Haven: Varying interview styles, scattered across different communication channels create an unfair advantage (or disadvantage) for certain candidates. 
• Logistical Leviathan: Managing travel arrangements, interview logistics, and candidate follow-up for remote candidates adds a whole new layer of complexity to the process.

Benefits of Integrating Video Interview Software

Recent research by the Society for Human Resource Management (SHRM) found a resounding 67% of candidates prefer video interviews, highlighting the convenience and flexibility they offer. Embrace video interviewing tools, you’re not restricted to changing landscape adaptation but also aligning your recruitment strategy with the preferences of the modern workforce.

Get ready to unlock the full potential of your remote hiring strategy with the power of one-way video interviewing:

1. A Wider Net, a Deeper Dive

One of the most significant benefits of video interviews is the ability to tap into a much larger talent pool. Geographical limitations become a thing of the past, allowing you to connect with top performers regardless of location.  This broader reach promotes diversity in your hiring pool, bringing a wider range of perspectives and experiences to the table.

2. Evaluate the Soft Skills

Video interviews also allow you to delve into a candidate’s personality and communication skills. Non-verbal cues, often lost in phone interviews, provide valuable insights into a candidate’s fit within your company culture.  A candidate’s body language and articulation can reveal passion, confidence, and problem-solving abilities that might not be readily apparent on paper.

3. Humanizing the Virtual Interaction

Video interviews are not simply a means to an end. They are an opportunity to connect with potential future colleagues. To create a positive candidate experience, prioritize clear and consistent communication throughout the process. Provide candidates with a dedicated point of contact for any questions or concerns they may have such as a “human chat support”.  This demonstrates professionalism and builds a sense of trust and respect.

4. Efficiency and Streamlined Processes

Video interviews offer significant time and cost savings for both your company and the candidate. Dismiss the struggles of scheduling logistics and battling commutes. Scheduling platforms within video interview software allow for flexible appointment settings, reducing the administrative burden on your HR team. Candidates save time and money as well, eliminating the need for travel and associated expenses.

5. Building Rapport in the Digital Age

A common concern with video interviews is the potential for a sterile and impersonal experience. However, building rapport becomes possible with a few key strategies. Start the interview by asking “humanizing” questions, allowing the candidate to showcase their personality and motivations. Active listening and mirroring the candidate’s energy can further establish a connection and encourage open communication.

6. Overcoming Technical Hurdles

Technical difficulties pose a significant risk to a positive video interview experience. Proactive measures can alleviate these concerns. Consider offering an asynchronous video interview “tech check” with your IT team to ensure a smooth connection and familiarity with the platform. Additionally, providing a detailed tech guide and troubleshooting tips empowers candidates to navigate any potential issues independently.

7. Ensuring Inclusivity and Equity

Accessibility and inclusivity are paramount in a remote hiring environment. Recognize that not all candidates may have access to high-speed internet or advanced technology.  Offer alternative interview options for those who may face technological barriers. Conducting a pre-interview tech check allows you to identify potential issues and offer solutions, ensuring a fair and equitable experience for everyone.

End Thoughts

As virtual interviewing continues to gain traction, we can expect advancements in technology to further enhance the candidate experience. Emerging solutions like 3D virtual environment conferencing offer the potential for more immersive and interactive interviews, building a stronger sense of connection and presence. 

These innovations and prioritizing human connection throughout the process get organizations to leverage video interviewing software to build high-performing teams and attract top talent in a competitive marketplace.

In conclusion, integrating video interviews into your recruitment strategy requires a thoughtful and strategic approach. Acknowledge the potential challenges and implement solutions to create a seamless and equitable experience, you can harness the power of video interviewing to connect with exceptional talent and build a thriving team for the future.