The Power of Keywords, Video Resumes, and Breaking through the Masses

With the advances in technology, keywords are now the most widely used tool for finding potential employees. Admittedly, I wouldn’t want to read through thousands of resumes either, but this method can knock some great job-seekers out of the running for positions they would be a perfect in. Employers search job-sites for resumes which include certain keywords, and if your resume is missing the words these employers are searching for you are automatically sunk.

Now, what are these words? How can you ensure that your resume is chalk full of them and you will never be missed by an employer’s keyword search again? Well, they’re different for every position in every industry. Yes, there is some overlap, but I cannot give you a list of words that will instantly make you visible to every employer you’d like to work for. But, all is not lost. You can figure out some of these words on your own using several different methods.

• Think about the “hard” skills necessary in the industry in which you are applying (ex: project management, recruitment, etc.)
• Industry buzzwords and software (ex: Specific CRM, or industry software etc.)
• Consult with recruiters, company websites, human resources personnel, or web search engines

Keywords are the top-dog when it comes to sorting through resumes now, but as technologies continue to change and emerge, the job-search process will continue to adapt to the changes. Jobma makes standing out from endless resumes easier by giving employers the opportunity to see the person behind the resume before calling them in for an interview. This technology gives job-seekers the tools necessary to be more than just keywords on a page; it allows them to talk about their skills and assets so that employers can get a better sense of who you are as an employee.

Bolstering your resume with keywords will ensure that you become more visible to employers and increase your chances of being considered for an interview. Jobma allows you to go a step further, introduce yourself, and share a little bit about yourself and what you can bring to the table. And, as a word to the wise, throwing keywords into your video pitch certainly couldn’t hurt either.