A Managing Partner’s View: Krishna Kant on Jobma’s Evolution

Building Jobma has been an incredible journey, with breakthroughs, and experiences that have shaped what and where we are today. It all started in 2012 with a simple idea to make hiring easier and enhance candidate experience with a video-first platform, which has now evolved into a comprehensive hiring platform that connects employers and candidates across the globe in a faster, smarter, and more efficient way.

The last decade with Jobma has passed by in a flash, but one thing has remained steadfast – our belief that hiring should be about more than just resumes and algorithms. It should be about people, their skills, their stories, and their potential.

When we introduced Jobma, skepticism was inevitable. Many doubted whether video interviews can truly replace traditional screening methods. Could technology transform hiring without removing the human element? Could we create a Talent Interaction Platform (TIP) that not only made hiring faster but also more inclusive and insightful? We believed we could.

That belief has remained constant, even as we’ve grown into a global video interviewing platform that connects employers and candidates across industries and continents.

What Jobma Stands For

To truly understand Jobma, you have to understand what drives us:

We believe hiring should be accessible, efficient, and fair – Video interviews break down barriers, making it easier for candidates from all backgrounds to showcase their abilities. Jobma is built with accessibility in mind, it supports text-to-speech programs, adaptive keyboard input, screen magnifiers, and a UI optimized for color blindness.
We believe technology should enhance, not replace, human connection – AI-assisted screening helps recruiters make better decisions, but at the heart of it all, hiring is about people, not just data points. That’s why we designed Jobma to empower hiring teams, ensuring that the final decision always rests with the people making the hire.
We believe in a world where companies hire for potential, not just credentials – Skills and personality can’t always be captured on paper. Video interviewing allows hiring managers to see beyond the resume, assessing communication, technical skills, and cultural fit more efficiently than ever.
We know that building a great company is hard, but worth it – Scaling Jobma hasn’t been easy, but we’re committed to continuously improving our platform to make the hiring process smarter, faster, and human-centered.

Our Growth and Milestones

We started small, but our earliest adopters saw immediate benefits: faster screening, better candidate insights, and more inclusive hiring decisions. We knew that to truly make an impact, Jobma had to evolve beyond a simple video interview tool, it had to become a complete hiring solution.

As Jobma grew, so did our vision. We expanded our capabilities, integrated new technologies, and adapted to the evolving needs of hiring teams worldwide. Some of our key milestones include:

Expanding our platform to support structured interviews, automation, and AI-assisted evaluations.
Integrating with leading Applicant Tracking Systems (ATS) and other HR technology to provide a seamless hiring experience.
Enhancing security and compliance measures to meet the demands of enterprise clients.
Growing into a truly global platform with over 3,000 customers in 50+ countries, available in 16 languages to ensure accessibility for all users.
Bridging the gap between recruiters and candidates by making video interviewing and candidate screening more accessible, inclusive, and efficient.
Innovating beyond video interviews by offering assessments through video, audio, and written formats, allowing employers to evaluate candidates in the way that suits them best.

We are incredibly proud to see how Jobma is improving hiring in ways we hadn’t even imagined, from conducting large-scale university hiring drives to enabling businesses to tap into global talent pools effortlessly.

The Future of Jobma

We’re evolving

We’ve expanded our platform with ethical AI features, deeper ATS integrations, AI live interviews, dynamic scenario-based interview experiences, and an even smoother candidate experience. These updates ensure recruiters spend less time screening and more time engaging with top talent.

We’re growing globally

Jobma now supports hiring teams in over 50 countries, offering multilingual capabilities and accessibility features that make video interviewing more inclusive than ever.

We’re committed to employer branding and candidate experience

Hiring should be seamless for both recruiters and candidates, which is why we continue to refine our platform to prioritize ease of use, fairness, and efficiency.

We’re just getting started

The future of hiring is digital, but it’s also deeply personal. We’re committed to innovating, expanding, and making Jobma the go-to platform for companies that want to hire smarter and faster, without losing the human touch.

We’re incredibly proud of what we’ve built so far, but we know there’s more to do. Hiring should be fair. It should be fast. And it should be about people.

Keep innovating!

Thanks,
Krishna Kant
Managing Partner